The Sweet Proposal of Nestlé’s New York, is a satirical cautionary tale of a corporate city scaled confectionary factory. As a critique of city privatisation where the largest corporate infrastructures control our employment, governance, housing and nutrition. The project converts the city of York into a dystopian corporate utopia vailed in a facade of sweet respectability up kept by the resident employees. The corporate authoritarian control aims to protect jobs in Britain by providing services and employment in exchange for political autonomy.
Inspired by the novel The Great Gatsby by F. Scott Fitzgerald. The novel embodies the aspects of dependency, greed and selfishness in its characters, which led to their ultimate demise. The project provides a service of ethical accountability, holding a mirror up to society using architecture as a medium to philosophically to highlight the loss of control and our true freedoms. The aim of the project is provoke the question, ‘Is the privatisation of cities right for society?’